White lipstick gained popularity in the late 1960s and early 1970s, particularly as part of the avant-garde and counterculture movements. It was often associated with theatrical and bold makeup looks, influenced by music and fashion icons of the time. The trend saw a resurgence in the 1990s and early 2000s as part of the grunge and alternative styles. More recently, white lipstick has made occasional appearances in fashion and makeup collections, reflecting a playful and experimental approach to beauty.
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