What is the most effective way to advertise your business?

Effective can mean many things; cost-effective (what gets the most bang for your buck), view-effective (getting your message to as many people as possible), or purchase-effective (getting your message to a specific target audience base which is more likely to purchase your product/service)

Cost-Effective Methods:

-internet Website and Social Media

With the aid of online website builders, making and maintaining your own website no longer requires expensive HTML experts; also try to create a business Facebook or Twitter page-- this is free and easy to make.

View Effective Methods:

-Radio and Television Commercials

If we all had a nickel for every radio or TV commercial we had to endure, we'd be filthy rich. It seems like an obvious solution, but can be expensive.

-Billboards

A well-placed and well-designed billboard can catch the eyes of literally thousands of passersby on a busy street. Keep your message short; the cars won't be lingering for long (unless traffic is bad) and you wouldn't want to distract drivers for too long.

Purchase Effective Methods:

-Reserve a Booth in a Convention Specific to Your Industry

If you run a deck-building company, attend a home improvement convention to reach your target audience; also look at the other booths, this is a good place for networking (for you or your business). Give other companies your business card. Perhaps if you worked at the aforementioned deck-building company, perhaps you could strike a partnership with a lumber distributor ensuring constant or low prices in exchange for guaranteed and frequent business.