What happened to Studebaker in the 1950s?

They were crushed by he Big Three during the mid-50s.

Studebaker's last gasp was the Avanti, an automobile that was revolutionary in many ways -- gave the Big Three a kick in the butt. And presented a threat.

But, alas -- Big Money and Big Power -- plus the necessity to clean house -- won out, and Studebaker died. Along with Hudson, et. al. They were crushed by the Big Three during the mid-50s.

Studebaker's last gasp was the Avanti, an automobile that was revolutionary in many ways -- gave the Big Three a kick in the butt. And presented a threat.

But, alas -- Big Money and Big Power -- plus the necessity to clean house -- won out, and Studebaker died. Along with Hudson, et. al.