Who is the target market for marks and Spencer?

The target market for Marks & Spencer primarily includes middle to upper-middle-class consumers, typically aged 25 to 55, who value quality and convenience in their shopping experience. The brand appeals to both men and women, with a focus on families and professionals seeking premium clothing, food, and home goods. Additionally, M&S aims to attract environmentally conscious shoppers through its sustainability initiatives and ethically sourced products.