Example of reminder advertising

sometimes the primary role of advertising to act as a reminder to buy and use the brand. The brand may be established and already have a relatively solid, stable image. Reminder advertising then serves to stimulate immediate purchase and /or use to counter the inroads of competition. Other examples of reminder advertising are the shelf talkers or other point-of -purchase (POP) materials placed in stores at or near where the brand is on display. Such POP materials often feature the package , price and key selling idea.