What is audience as market?

Audience as market refers to the concept of viewing a specific group of consumers not just as passive viewers but as potential customers with purchasing power. This perspective emphasizes understanding the Demographics, preferences, and behaviors of the audience to tailor marketing strategies effectively. By analyzing audience segments, businesses can create targeted campaigns that resonate more deeply, leading to increased engagement and sales. Essentially, it combines insights from both marketing and audience analysis to optimize outreach and conversion efforts.