How might a consumer who purchases a new outfit for his avatar on a virtual world be influenced by instrumental conditioning?

A consumer purchasing a new outfit for their avatar in a virtual world may be influenced by instrumental conditioning through positive reinforcement. If they receive compliments or social recognition from other players after wearing the outfit, this positive feedback reinforces the behavior of buying new virtual clothing. Additionally, if their avatar gains enhanced abilities or status due to wearing certain outfits, this further motivates them to continue purchasing similar items in the future. Overall, the rewards associated with these purchases can strengthen the consumer's behavior in the virtual environment.