What did Cicero mean by invention?

Cicero viewed invention as the process of generating ideas and arguments, which is the first step in rhetoric. It involves discovering pertinent information and constructing persuasive messages tailored to a specific audience. In this context, invention is crucial for effective communication, as it lays the groundwork for the other rhetorical components such as arrangement, style, memory, and delivery. Essentially, it represents the creative aspect of crafting speeches and arguments.