How did ben Chan make a difference in clothingapparel through bench?

Ben Chan, the founder of Bench, revolutionized the clothing apparel industry in the Philippines by promoting local fashion and making it accessible to a wider audience. He emphasized a blend of comfort, style, and affordability, which resonated with the youth. Chan’s innovative marketing strategies, including celebrity endorsements and lifestyle branding, helped establish Bench as a household name. His commitment to local production also fostered the growth of the Philippine textile industry.