Who was responsible for dismantling segregation in the retail marketplace in the 1960s?

The dismantling of segregation in the retail marketplace in the 1960s was largely driven by civil rights activists, including leaders such as Martin Luther King Jr. and organizations like the Student Nonviolent Coordinating Committee (SNCC) and the Southern Christian Leadership Conference (SCLC). Protests, sit-ins, and boycotts were organized to challenge discriminatory practices in stores and restaurants, particularly in the South. These efforts led to significant legal and social changes, culminating in the Civil Rights Act of 1964, which prohibited discrimination in public accommodations.