Why is jollibee considered in the regular foreign marketing phase?

Jollibee is considered in the regular foreign marketing phase due to its established presence in multiple international markets, where it has adapted its menu and marketing strategies to cater to local tastes while maintaining its core brand identity. The company has successfully implemented a franchise model, allowing for growth and brand recognition beyond the Philippines. Additionally, Jollibee's strategic investments and partnerships have further solidified its position as a global player in the fast-food industry, reflecting a mature stage of international expansion and marketing efforts.