How does the author create ethos or personal credibility in the speech city upon a hill?

In "City Upon a Hill," John Winthrop establishes ethos by drawing upon his own moral authority and religious conviction as a Puritan leader. He evokes a sense of shared purpose and community by referencing the collective mission of the settlers, positioning himself as a guide for their journey. By articulating a vision of a model society grounded in Christian values, Winthrop enhances his credibility and inspires trust among his audience, making it clear that he speaks not just for himself but on behalf of a higher moral calling.