What is Spotify's USP?

Spotify's unique selling proposition (USP) lies in its extensive music library and personalized user experience. The platform offers a vast selection of songs, podcasts, and playlists tailored to individual listening habits through advanced algorithms. Additionally, features like collaborative playlists and social sharing enhance user engagement, making it a versatile choice for both casual listeners and music enthusiasts. Its ad-supported free tier also attracts a wide audience, allowing users to access music without a subscription.