Target market for sainsburys

Sainsbury's target market primarily includes middle to upper-middle-income consumers seeking quality groceries and household products. They cater to families and individuals who value convenience, sustainability, and a diverse range of both branded and own-brand products. Additionally, Sainsbury's appeals to health-conscious shoppers with its growing selection of organic and free-from items. The store also focuses on urban dwellers and busy professionals looking for quick and efficient shopping experiences.