Nike initially failed to address corporate social responsibility due to a focus on rapid growth and profitability, which often prioritized cost-cutting over ethical labor practices. The company's reliance on overseas manufacturing in countries with lax labor regulations led to widespread criticism over poor working conditions and exploitation. It wasn't until public backlash and media scrutiny intensified in the 1990s that Nike began to recognize the importance of social responsibility, prompting a shift in its corporate policies and practices. This shift aimed to improve labor standards and enhance its brand image, responding to growing consumer demand for ethical practices.
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