What does rhythm mean in design?

In design, rhythm refers to the visual tempo and flow created through the repetition and arrangement of elements. It helps to guide the viewer's eye across a layout, establishing a sense of movement and harmony. By using patterns, spacing, and contrasts effectively, designers can create a cohesive experience that engages the audience and enhances the overall aesthetic. Rhythm contributes to the balance and organization of a design, making it more dynamic and visually appealing.