Which generation is the most commercially influential demography?

As of now, millennials and Gen Z are considered the most commercially influential Demographics. Millennials, born roughly between 1981 and 1996, have significant purchasing power and are known for their brand loyalty and trendsetting behavior. Meanwhile, Gen Z, born from the mid-1990s to the early 2010s, is rapidly gaining influence due to their digital savviness and preference for socially responsible brands. Together, these generations shape market trends and consumer expectations, making them crucial for businesses to engage with.