How does john Lewis retain customers?

John Lewis retains customers through a strong emphasis on customer service, offering personalized experiences and building trust. Their commitment to quality products and a unique pricing policy, including the "Never Knowingly Undersold" promise, enhances customer loyalty. Additionally, they engage customers through their loyalty program, My John Lewis, which provides exclusive benefits and rewards. Overall, their focus on customer satisfaction and community involvement fosters long-term relationships with shoppers.