What are the fuctional areas of primark?

Primark operates through several functional areas, including merchandising, marketing, supply chain management, and retail operations. The merchandising team focuses on product selection and pricing, while marketing handles brand promotion and customer engagement. Supply chain management ensures efficient product sourcing and distribution, and retail operations oversee store management and customer service. Together, these areas contribute to Primark's overall strategy and success in the fast-fashion retail sector.