Why is the marketing of services on a global basis different from marketing tangible goods What special challenges do the marketing of services globally present to the marketer?

In the realm of services marketing, the customer's experience depends largely on their experience with the customer facing members of the company's team. Only about 10% of complaints ever reach top management, meaning that there is often a disconnect between the top management's strategy and the execution. Your customer facing employees must know that they are the most important marketers on the team. Hope that helps, Adam google.com/site/adamhelsinger/">https://sites.google.com/site/adamhelsinger/