What are the Importance of script in radio or television program?

Scripts are crucial in radio and television programs as they provide a structured framework for the content, ensuring clarity and coherence. They help maintain a consistent tone and style, guiding presenters and actors in delivering their lines effectively. Additionally, scripts facilitate the timing and pacing of the program, allowing for seamless transitions between segments and enhancing overall production quality. Overall, a well-crafted script is essential for engaging the audience and conveying the intended message.