How planning and pricing of FMCG product done in India?

In India, planning and pricing of FMCG (Fast-Moving Consumer Goods) products involve a comprehensive analysis of market demand, consumer behavior, and competitive landscape. Companies utilize data analytics to forecast sales trends and optimize inventory levels, while pricing strategies often consider factors like cost of production, distribution expenses, and consumer willingness to pay. Additionally, promotional strategies and regional price variations are employed to cater to diverse consumer segments across the country. Overall, effective planning and pricing aim to balance profitability with market penetration.