What is the different between a feasibility study in other marketing research study?

A feasibility study primarily assesses the viability of a proposed project or business idea, examining factors such as technical, economic, legal, and operational aspects to determine whether it is worth pursuing. In contrast, other marketing research studies focus on understanding market dynamics, consumer behavior, or specific marketing strategies, gathering data to inform decision-making. While feasibility studies evaluate "if" a project should proceed, marketing research investigates "how" to effectively reach and engage target audiences. Thus, the two serve distinct purposes within the broader planning and decision-making processes.