What are the 4 steps in the PR system?

The four steps in the Public Relations (PR) system are Research, Action, Communication, and Evaluation, commonly referred to as the RACE model. Research involves gathering information about the audience and the situation, Action entails developing a strategic plan based on that research, Communication focuses on delivering messages through various channels, and Evaluation assesses the effectiveness of the PR efforts and their impact on the objectives. This systematic approach helps ensure that PR activities are strategic and measurable.