I had the same question. They are also called "air entraining agents." They are essentially generic or proprietary industrial detergents marketed under a wide variety of brand names. They are used with a machine called a "foam generator" to introduce tiny bubbles into the concrete mix and maintain the bubbles until it hardens.
I also found that aluminum powder can serve as a foaming agent for concrete, but I don't think that it is commonly used, since that would be a very expensive proposition.
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