Which concept of marketing is based on customer satisfaction?

The concept of marketing based on customer satisfaction is known as the "customer-centric" or "relationship marketing" approach. This strategy prioritizes understanding and fulfilling customer needs and preferences, fostering long-term relationships and loyalty. By focusing on delivering exceptional value and experiences, businesses aim to enhance customer satisfaction, which can lead to repeat purchases and positive Word-of-mouth. Ultimately, this approach recognizes that satisfied customers are essential for sustained business success.