Why have companies shifted more of their marketing budgets to sales promotions?

Companies have shifted more of their marketing budgets to sales promotions to drive immediate consumer engagement and boost short-term sales, especially in competitive markets. The effectiveness of promotions in attracting attention and incentivizing purchases has increased due to changing consumer behaviors and economic pressures. Additionally, sales promotions provide measurable results, allowing companies to assess the return on investment more effectively. This strategic focus helps brands quickly adapt to market dynamics and consumer demand.