What is an Introduction in a business letter?

An introduction can take many forms, depending on what you are introducing; you're introducing yourself, another person, your company and products, or pitching project to the recipient.

The first line of the first paragraph should tell the purpose of the letter:

• I want to introduce you to...
• I'm writing to introduce you to…
• The purpose of this letter is to briefly introduce…
• We are pleased to announce…
• I am pleased to introduce…
• We're happy to introduce…
• My name is (name) and I am contacting you to introduce…
• This is to announce the appointment of (name) to the position of (post)
• It is with great pleasure we announce the opening of…

The second paragraph tells about the person or thing that you're introducing. If there are attachments (product literature, proposal figures, a resume, etc.), don't repeat everything contained in the attachment(s), refer to the information or mention briefly what the recipient can find there.

The third paragraph starts with what you expect of the recipient as a result of the letter, if a result is the purpose of the introduction. Next include whatever information the recipient needs to follow up; contact name(s), phone numbers, email address, etc. Always close by thanking the recipient.