What might account for the drop in TV viewing from 1995 1999?

The drop in TV viewing from 1995 to 1999 can be attributed to several factors, including the rise of alternative entertainment options such as Video Games, the increasing popularity of the internet, and the introduction of cable and Satellite Television, which offered a broader range of programming. Additionally, changes in viewer habits, with more people opting for on-demand content and less linear viewing, contributed to the decline. The emergence of personal video recorders (PVRs) also allowed viewers to skip commercials, altering traditional viewing patterns.