How many people does a customer tell about a bad experience?

On average, a customer who has a bad experience is likely to share it with about 9 to 15 people. This number can vary based on factors such as the severity of the experience and individual personality traits. Additionally, with the rise of social media, customers may also share their negative experiences with a much wider audience online. Consequently, the impact of a bad experience can extend far beyond just a few conversations.