What is value in graphic design?

In graphic design, value refers to the lightness or darkness of a color, which plays a crucial role in creating depth, contrast, and visual interest. It helps establish a focal point, guide the viewer's eye, and convey mood or emotion within a design. By manipulating value, designers can create hierarchy and enhance the overall composition, making it more engaging and effective in communication. Ultimately, value is essential for achieving balance and clarity in visual storytelling.