What are the 4 Cs of marketing?

The four C's of marketing have replaced the four P's

It is no longer about the Product... but instead about CONSUMER needs and wants.

It is no longer about the Price... but the COST to satisfy consumers.

It is no longer about the Place...but about the CONVENIENCE to buy.

It is no longer about Promotion... but about COMMUNICATION.

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Link added to interesting article that compares the 4Ps, 4Cs and 4Vs