Who controls a franchise?

A franchise is primarily controlled by the franchisor, who owns the brand, business model, and trademarks.

The franchisor sets the rules, operating standards, and guidelines that all franchise locations must follow.

The franchisee owns and manages the individual outlet but must operate according to the franchisor’s system.

Major decisions like branding, products, pricing structure, and marketing policies are usually directed by the franchisor.

However, the franchisee handles daily operations such as staff management and local customer service.

So, overall control stays with the franchisor, while daily management is handled by the franchisee.