What are the positive and negative points of lux advertising?

Lux advertising effectively promotes its brand image by emphasizing luxury, beauty, and sophistication, appealing to consumers' desires for self-indulgence and status. This can foster brand loyalty and attract a premium market segment. However, the negative aspects include potential alienation of budget-conscious consumers and criticism for promoting unrealistic beauty standards. Additionally, excessive focus on luxury can lead to environmental concerns if the brand prioritizes opulence over sustainability.