How many kinds of publicity?

There are several types of publicity, typically categorized as:

Paid Publicity – Sponsored coverage like advertorials or influencer promotions.

Earned Publicity – Free media exposure from news coverage, reviews, or Word-of-mouth.

Owned Publicity – Content you control, such as your website, blog, or social media posts.

Shared Publicity – User-generated content and shares on social platforms.

Crisis Publicity – Media attention during a negative event or controversy.

These types help shape public perception and brand visibility.