Who is the target market for a Dodge Viper?

The target market for a Dodge Viper primarily includes affluent car enthusiasts and collectors who appreciate high-performance sports cars. This demographic typically consists of middle to upper-income individuals, often aged 30 and above, who value power, speed, and distinctive design. Additionally, the Viper appeals to those with a passion for American muscle cars and a desire for exclusivity, given its limited production and iconic status in the automotive world.