What is the value of a Rolex coca cola edition watch?

Whatever someone else is willing to pay for it. As with all things.

The Coca Cola Rolex is a replica watch, Rolex never made a Coca Cola watch. That makes the replica a very special one, I guess if is used then you might get 50 to 100 USS, my advise keep it!

Actually Rolex did make a Coca Cola watch, and they made a Dominoes Pizza watch. These watches were never sold to the general public. They were made for certain employees. The real ones are quite valuable. Especially the Coke watch. There are more replicas than the the real ones that Rolex made.