What are the factor which led mark and Spencer to internationalize?

Marks and Spencer (M&S) sought to internationalize for several key reasons, including the desire to expand its market reach and diversify its revenue streams. The company aimed to tap into emerging markets with growing consumer demand, particularly in regions where British brands held appeal. Additionally, M&S sought to mitigate risks associated with reliance on the UK market, while also capitalizing on operational efficiencies and sourcing advantages through a global supply chain. Lastly, the brand's commitment to innovation and adapting its offerings to local tastes facilitated its international expansion efforts.