How did Victoria secret get a franchise with valiram group?

Victoria's Secret entered a franchise agreement with the Valiram Group to expand its presence in Southeast Asia. The partnership allowed Valiram, a luxury retail and distribution group, to leverage its regional expertise and established retail networks. This collaboration aimed to enhance brand visibility and accessibility in markets where Victoria's Secret sought to grow its footprint. Ultimately, the franchise arrangement helped both companies tap into the growing demand for luxury lingerie in the region.