What is meant by mass media as culture storytellers?

Mass media as culture storytellers refers to the role of various media platforms—such as television, film, radio, print, and digital content—in shaping and reflecting societal narratives, values, and identities. Through storytelling, these media forms communicate cultural norms and beliefs, influence public opinion, and foster shared experiences among diverse audiences. They serve as vehicles for cultural expression, helping to preserve traditions while also introducing new ideas and perspectives. Ultimately, mass media plays a crucial role in both mirroring and shaping the cultural landscape.