Competitors typically expect each other to maintain a level of professionalism and integrity in their business practices, fostering a competitive yet fair market environment. They anticipate transparency regarding pricing, product quality, and marketing strategies, as this encourages healthy competition. Additionally, competitors often look for innovation, pushing each other to improve and differentiate their offerings. Ultimately, a degree of respect for market boundaries and customer bases is also expected, to avoid destructive practices like predatory pricing.
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