"Jago Grahak Jago" is a consumer awareness campaign launched by the Government of India to educate consumers about their rights and responsibilities. The main features include promoting consumer rights, providing information on unfair trade practices, offering guidance on filing complaints, raising awareness about product safety, and empowering consumers to make informed choices. It also emphasizes the importance of quality standards, encourages the use of the Consumer Helpline, and promotes the need for consumers to be vigilant about their purchases. Overall, the campaign aims to create a more informed and empowered consumer base.
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