What does Mipcom in cannes mean?

Mipcom, short for Marché International des Programmes de Communication, is a major international trade show held annually in Cannes, France. It focuses on the television and entertainment industry, bringing together producers, distributors, and buyers from around the world to showcase and acquire content. The event features screenings, networking opportunities, and discussions on industry trends, making it a crucial platform for content creators and broadcasters.