How do you calculate Incremental Revenue Lift?

Incremental Revenue Lift is calculated by comparing the revenue generated by a specific marketing initiative or campaign to a baseline revenue that would have occurred without the initiative. To compute it, first determine the total revenue produced during the campaign period and then subtract the baseline revenue (projected revenue without the campaign). The difference represents the incremental revenue lift. This can be expressed as a percentage by dividing the incremental revenue by the baseline revenue and multiplying by 100.