How would you KPI a business?

Key Performance Indicators (KPIs) for a business should align with its strategic goals and objectives. Common KPIs include financial metrics like revenue growth and profit margins, operational metrics such as efficiency ratiOS, and customer-focused metrics like customer satisfaction and retention rates. It's essential to choose KPIs that are specific, measurable, achievable, relevant, and time-bound (SMART) to effectively track performance and drive decision-making. Regularly reviewing and adjusting these KPIs ensures they remain aligned with the evolving business landscape.