What are some of the identifying factors of a new mainstream to trend tracker Guy Garcia?

Guy Garcia identifies several key factors that characterize a new mainstream in trend tracking, including the influence of technology on consumer behavior, the rise of diverse voices and perspectives, and the shift towards sustainability and social responsibility. He emphasizes the importance of cultural narratives and the ways in which they shape market dynamics. Additionally, Garcia highlights the impact of generational shifts, particularly among millennials and Gen Z, who prioritize authenticity and ethical consumption. Overall, these elements collectively inform the evolving landscape of trends and consumer preferences.