Domino's sales structure primarily revolves around its franchise model, with a significant percentage of its locations operated by independent franchisees. The company generates revenue through the sale of Pizza and other menu items, as well as franchise fees and royalties from franchisees. Additionally, Domino's leverages a robust online ordering system and delivery services to enhance sales, with a growing focus on digital marketing and customer engagement strategies. This multi-channel approach allows Domino's to maintain a competitive edge in the fast-food industry.
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