Who is responsible for export packaging?

Packaging is an essential element of any export operation, impacting not only the safety but also the costs, communications and event marketing of a product. From a contractual point of view, responsibility for the export packaging always lies with the exporter, who must ensure that it withstands the international journey. If the packaging is damaged upon arrival in the port of destination, and the carrier proves that its handling of the cargo did not produce the damage, the seller-the exporter-will be responsible for any deterioration.(source:Joe Pattavina article)