Based oh the information from the company's website which information should you highlight in your cover letter?

In your cover letter, you should highlight your alignment with the company's values and mission as stated on their website, showcasing how your skills and experiences can contribute to their goals. Additionally, emphasize any specific projects or initiatives mentioned that resonate with your background, demonstrating your knowledge of the company. Lastly, mention your enthusiasm for the role and how it fits within the company’s vision for the future.