What are the benefits of incorporating marketing into sales?

The benefits of incorporating marketing into the sales function of an organization are the ability to promote the product being sold in a fashion that is appealing to consumers. Marketing would use strategies to appeal to the masses, showing consumers "what in it for them." I read somewhere, "Any fool can make soap, and it takes a clever man to sell it." While it is great to come up with great ideas for a product, you have to know how to be able to get people to buy what you are selling. So do I think that marketing should be included as part of the sales organization with a company, I would say absolutely. I think that marketing is vital to a company's success.